game object position in front of camera

My menu is a button at the base of view that the user looks down at and when triggered the menu items zooms up to eye level all fine and dandy....but

Lets say Im looking north and I then look down to open the menu the items zoom up and when I look forward there they are.

If I now face west then look down to open the menu the items zoom up but in the same position as when I am facing north. Therefore when I look forward I then have to turn north to see the items.

I have tried to set the...

game object position in front of camera